Clear & reliable technology benefits everyone
As with any good business, the aim is to produce content, products, and services people want. Be it interesting, entertaining, useful, or valuable, cookies are a reliable mechanism for websites to remember information so that you get the most from your visit. A cookie in no way gives us access to your computer or any information you do not choose to share with us. Cookies do not store personal details, such as payment card numbers.
What is a cookie & how is it used?
Cookies are small data files stored on a device's browser or hard drive. They contain and collect information that can be transferred to and from the device. Cookies cannot affect the device. They are simply used to enhance user experience and business operations.
Once added, cookies help track visitors via their IP address and the device used. They help manage the session by improving page load times, remembering pages visited and other information and preferences to personalise the experience. Plus, cookies aid with web performance and traffic analysis.
With help from other organisations cookies, tags and pixels, user information is collected on our sites. Tags and pixels, also known as web beacons, are similar to cookies but are collected through embedded images.
By using cookies and other technology, other organisations help us to analyse how our site is being used and measure traffic to the site.
In most cases, within the web browser's settings, there are options to change the permissions for all or individual sites. Within the cookie settings, options are available to allow or block cookies and third-party cookies such as social media. However, by not taking advantage of cookies, users experience may be limited.
The main types of cookies and what they do
Essential – These cookies are required for the operation of our website. They are essential to provide requested information and services without functionality issues. For example, these include areas such as online applications and cookies to stay logged in. By changing browser settings to block cookies these functions and services will not work. In particular, saving preferences will not be possible.
Performance – These cookies collect and measure data on visited pages and how often and how they are used. We gather this information to ensure the site works well. To assure users easily find what they are looking for. To get an understanding of how it is being used. To learn more about the user and how to better serve them. To diagnose and fix problems and errors. Ultimately, to improve the experience.
Also, third-party cookies are used to help with performance. As an example, Google Analytics helps to uncover insights by tracking traffic and providing reports. We're then able to get another view of a users journey and how they interacted with the site. From that, we can make adjustments to improve performance.
Functionality – Cookies and third-party cookies are used to personalise the site. They recognise and remember preferences or settings during a visit and for returning to the site. All in all, to enhance the experience.
For example, they may remember location data to deliver relevant information. Or changes made to aid browsing so the user doesn't have to repeat the input for future use.
Targeting, marketing & advertising – These cookies, along with third-party cookies, record a visit and identify the user. They collect browsing data with regard to habits such as the pages visited and the links followed. In some cases, completed or unfinished commercial transactions are recorded. This information allows us to display relevant content based on the user's interests and actions, as well as, targeted and personalised online and offline marketing and advertising.
For instance, we may remind or inform the user of content and products and services where interest has been shown or is possible. To make this happen, data collected through cookies and similar technology may be shared with our advertising partners. This enables us to target or retarget advertising based on browsing patterns and interactions with our and other sites. The use of these cookies may mean that the user could be shown advertising based on viewed content while on another site.
External links & cookies